ProcureCon Marketing Connect 2024 Blog

As ProcureCon Marketing Connect approaches, procurement leaders will explore how to become the “client of choice” for agencies—a status that unlocks access to top talent, innovation, and strategic advantage. Focusing on trust, shared values, streamlined processes, and data-driven insights, this approach ensures stronger partnerships and better marketing outcomes.

In today’s fast-paced business world, sustainability is no longer just a buzzword—it’s a powerful force reshaping marketing procurement. Consumers are more informed and demanding than ever, and regulatory pressures push companies to prioritise the planet.

In today’s fast-paced procurement world, creativity in marketing is essential to stand out and achieve results. This blog explores the strategic decisions leaders must make when balancing cost, value, and growth, particularly when deciding between using external agencies or building in-house marketing capabilities.

Ultimately, finding the right balance between in-house talent and agency support can lead to innovative, effective strategies.

As we move through 2024, procurement marketing is undergoing transformative changes, redefining how companies approach sourcing strategies and supplier collaborations.

Key trends like data-driven decision-making, sustainability, AI integration, and agile sourcing are advancing, helping organisations optimise costs while adding strategic value beyond savings.

Take a look at the round up of ProcureCon Marketing Connect 2023!