A Forum for Senior-level Pre-Qualified Marketing Procurement Executives and Hand-Picked Providers

01/28/2025

ProcureCon Marketing Connect is an invite only forum for Heads of marketing procurement from Europe's leading advisers. We provide high-level networking through a VIP, closed-door experience, supplemented by pre-qualified 1-1 meetings with hand-picked solution providers.

In December, over 2 days we brought together Heads of marketing procurement from Europe's leading advisers to the luxury venue, Sopwell House, St Albans! We hosted 24 engaging sessions to encourage benchmarking and knowledge sharing. In addition, we offered 7 stand-alone 1-1 meeting slots; resulting in a total of 185 pre-qualified 30 minute meetings. In addition to this, there was plenty of opportunity to network at our Winter Wonderland themed drinks reception and seated dinner!

Our senior attendees represented some of the Top European Advisers such as:

ABInBev, Barclays, BP, Sky, BT, Deutsche Telekom, Diageo, Heineken, Nestle, HSBC, Reckitt, Shell, Tesco, Unilver, Vodafone, Volkswagen, Novartis, Haleon, Bayer, Burberry

The audience breakdown at ProcureCon Marketing Connect read as follows:


View the full list of attendees here.


"The event's been superbly organised. Everyone's been very accommodating and have really tried to ensure that we get the best out of the event." - Mischa Alexander, Business Development Consultant , Manipal Technologies


Investment Priorities of Attendees

The senior marketing procurement executives at ProcureCon Marketing Connect were actively seeking new solutions. All the brands represented had a minimum annual revenue of £100 million, with 24% having an annual revenue of £25 billion. Each attendee had a minimum personal budget of at least £1 million, with 70% having a personal budget of £200 million.

With the extensive profiling and matchmaking in the lead up to the event, you can guarantee that deals are made across the 2 days.

Here is a look at the solutions our Marketing Procurement Executives were looking to invest in, within the following 12 months: 



An Unrivalled Speaker Faculty

Under Chatham House Rules, our 29 speakers hosted a mix of case studies and panel discussions focused on the industries' biggest growth priorities. Our audience were able to engage in high-level strategic discussion groups to benchmark their marketing procurement plans.

Our packed agenda of 24 sessions covered pressing industry topics, from Leveraging the AI revolution, Maximising your ROI to Optimising MarTech & Driving sustainability and D&I.

  • Feray Elmas, Global Head of Marketing Procurement, Novartis
  • Suzanne Macquire, Head of Production, Digital Content, Avon
  • Sophie Gannon, Senior Procurement Manager - Marketing, Events & Production, BBC Studios
  • Marina Balloni, Director, International Strategic Sourcing, Eli Lilly and Company
  • Richard Rastall, Global Category Manager - Marketing & Consumer, Imperial Brands PLC
  • Shruti Shah, Global Procurement Lead, Media and Comm, Haleon
  • Philipp Schuster, Agency & Marketing Partnerships Director, Bayer
  • Laura Oualli, Global Director, Media Procurement, Adidas
  • Laura Loader, Director Services Procurement, Burberry
  • Brioney Moore, Global Category Lead – Marketing Agencies, Reckitt

These are just a handful of the brilliant speakers we heard from at ProcureCon Marketing Connect.

Take a look at the full speaker line up and topics discussed by downloading our agenda here.


"This year, the topics were even more interesting for us, and we decided that it would be beneficial to have these 1-1 conversations, which have been great." - Dr. Koch, Managing Director, Qvest



Social Media was Buzzing

There was a great buzz on social media whilst ProcureCon Marketing Connect was taking place. Here’s a look at some of our favourite posts on LinkedIn:

Keith Gentry, Associate Director Procurement: Advertising and Media, AstraZeneca - "ProcureCon Marketing provided an excellent opportunity to engage with fellow procurement marketing peers from various sectors of Europe's leading brands. This year, it was a pleasure to welcome several visitors from the USA. Amidst the modern challenges and opportunities with Gen AI, it was valuable to hear everyone's perspectives on how to accelerate our success in these demanding times."

Gabriella Bielek, Strategic Sourcer, Deutsche Telekom - “I am so grateful that I could spend two days with experienced senior procurement professionals from various industries and locations. It was a real pleasure learning from each other, sharing challenges, and exchanging best practices. Kudos to WBR for organising such a great event. Thank you for the fantastic experience! I hope to see you all again!”



SAVE THE DATE

ProcureCon Marketing Connect - 2-3 December 2025, Ashridge House, Hertfordshire

ProcureCon Marketing Connect 2025 is already starting to take shape. Sponsorship opportunities are available now. If you want the chance to be introduced to your next client – get in touch with our team!

Get in touch here

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