ProcureCon Marketing Connect 2025

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Connect. Benchmark. Evaluate. Fast.

Cut through the noise and get strategic benchmarking and vendor evaluation needs covered within days, not weeks.

Attendance at ProcureCon Marketing Connect is restricted to senior-level budget holders from the top advertisers and a select group of best-of-breed vendors so attendees can:

Gain practical transformational ideas through private, closed-door sessions discussions with market leaders.
Efficiently evaluate the leading service offerings during agreed 1-1 meetings with vendors based on investment priorities.

It’s a Platinum Members’ Club offering a bespoke experience for those shaping the future of procurement marketing. It’s where you make the connections you need to make when you want to make them.

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Our 2025 Speakers

Marco Dogliani

Global Head of Marketing Procurement
Beiersdorf

Hannah Whittall

Global Sourcing Director Marketing Services
L’Oreal

Arnaud Thoni

Global Head of Procurement, Sales & Marketing
Heineken

Paul Jones

Executive Director, Global Supplier Management – Indirect Procurement, Creative & Media
Estée Lauder

Andras Mohos

Global Senior Director, Marketing and Sales Procurement
Carlsberg

Annick Bennett

Head of Marketing, Procurement and Connect
Vodafone

Katessa Mabins

Global Director, Marketing Procurement
Kraft Heinz

Izzy Safdar

Global Procurement Head - Marketing, Corporate Real Estate Services and Banking Ops
Barclays

Olga Tymchenko

Global Marketing Procurement Director, Creative & Production
Haleon

Laura Loader

Director, Marketing Procurement
Entain

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Meet the ProcureCon Marketing Connect Audience

"ProcureCon Marketing provides an excellent opportunity to engage with fellow marketing procurement peers from various sectors of Europe's leading brands. Amidst the modern challenges and opportunities with Gen AI, it is valuable to hear everyone's perspectives on how to accelerate our success in these demanding times."
Keith Gentry
Director, Marketing Procurement, EMEA, AstraZeneca

"THE event for global marketing procurement, full of content, inspiration and valuable connections"
Sebastian Mathow
Head of Global Procurement: Marketing Concepts, Market Research and Design, BSHG

"This is by far the best marketing procurement event in the industry to connect with a senior audience 1-2-1. I really love the small-group sessions with open and honest discussions."
Pascal Ducheix
Global Category Director, Marketing & Digital, Wella

The Connect Difference

Transformative Content

We only cover strategic content and hand-pick senior-level speakers and attendees. And because we pre-qualify based on decision-making responsibility and budget, attendees get invaluable take-aways.

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Personalised Connection

Guests tell us their priorities, we then create closed-door tailored interactive sessions that connect with the right solutions partners in 1-1 meetings, saving time spent on benchmarking and vendor evaluation.

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A Luxury Experience

We only select luxury venues in a secluded location, a perfect environment for quality interactions with no distractions - various drinks and dinner experiences are included to enhance the experience!

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Highest Priority Content.
Created for Decision-Makers.

Evolving your Marketing Procurement metrics to meet the realities of Ad avoidance and media disruption.

Harnessing the power of AI to automate processes, re-imagine agency remuneration models and foster cross-functional collaboration.

Creating clear KPIs and collaborative pricing models to maximise your ROI and creative value.

Re-imagining agency partnerships with AI to improve your outcome-based remuneration, direct platform licensing and balance between strategy, creativity and execution.

Building agile sourcing strategies that future-proof your marketing procurement, facilitate innovation-led decision making and respond quickly to market changes.

Optimising your agency mix portfolio: Achieve the perfect blend of global and local approaches to better reach your customers.

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How it works

A Bespoke, Senior-Level Experience

If you qualify to attend, we’ll ask you about your strategic priorities and we’ll build your personalised agenda and meeting schedule.

Connect with Hand-Picked Solutions Providers 1-1

Based on your profile we’ll match you with leading solution providers, assisting vendor selection process. You are in full control as you will only meet with providers you are interested in.

Speak Freely in Interactive Formats

Sessions are not recorded or covered by press. The ‘closed-door’, interactive discussions encourage openness, so you get detailed information and practical takeaways.

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Interactive Learning & Networking

Get ideas from all the great minds in the audience through a variety of small working group discussions.

Think Tanks

A unique approach to address your key challenges. Your opportunity to dig deep into a challenge along with your industry peers to source factual solutions collaboratively.

Fireside Chat With Interactive

Following the fireside chat, you will then break out into a small group roundtable - Benchmark with your senior-level peers and have your pressing questions answered by speakers.

Interactive Soap-Box Keynote

An industry leader will introduce and frame a topic from the stage, for you to discuss amongst peers on your round tables under Chatham House Rule. Intros are short and succinct. Debate will be intense!

Oxford-Style Debates

Walk away with a fresh mindset and better prepared to deal with a controversial issue. Sit back and witness industry leading figures pitting themselves against each other to deliver the knockout argument.

World Café Rotating Roundtables

The World Café is a flexible format for large group dialogue. Groups of 4-6 discuss a question at tables for 15-20 minutes per round. After each round, members move to new tables (optionally leaving a "table host" to brief new arrivals). Key points from all tables are then shared with the whole group for a collective discussion. Working Groups

Working Groups

An exceptional way to genuinely get to grips with your key challenges. Your chance to probe an industry expert along with your peers to source practical solutions collaboratively.