Intentful (Past Sponsor)

Intentful is a GenAI innovator powering the shift from one-way messaging to dynamic, two-way brand communication. Clients work with Intentful through two distinct tracks: one focused on deploying proprietary tools like Generative Response Ads and Brand AI Agents, the other on building an internal roadmap for brand communication in the AI era.

At the forefront of this shift is Intentful’s patent-pending Generative Response Ad format, which enables real-time conversations within ad spaces, redefining what digital advertising can do and how performance is measured.

Intentful first introduced GenAI to the marketing procurement community at ProcureCon in 2022, before the launch of ChatGPT, by live-demoing custom model creation for some of the world’s largest brands. Since then, Intentful has returned each year not only to share practical, real-world use cases, but to offer forward-looking insights. Most predictions Intentful introduced in the last three years have since become reality, reinforcing its role as both a strategic product partner and trusted advisor in bringing GenAI from concept to scaled impact.