Why We Sponsor ProcureCon Marketing Connect
At ProcureCon Marketing Connect, we spoke to Giordano Dr. Koch, Managing Director at Hyve, a Qvest Company, to see why they chose to sponsor.
Have you sponsored ProcureCon Marketing Connect before?
Giordano Dr. Koch: We sponsored ProcureCon Marketing last year and it was very good. This year, the topics were even more interesting for us, and we decided that it would be beneficial to have these 1-1 conversations, which have been great.
How have you found the quality of delegates on site?
Giordano Dr. Koch: The quality of the delegates have been good. With our positioning on the tech level, everybody is qualified and relevant to us.
How did you find the networking opportunities?
Giordano Dr. Koch: The networking opportunities were also great for talking to people; everybody was open and wanted to talk. Networking is the main reason why we came to this event. The networking here is truly for networking; you bounce ideas back and forth, it’s how to talk with other peers. This is really what makes everybody feel comfortable.
How many meetings did you have overall? How many do you think could lead to a good follow up?
Giordano Dr. Koch: We booked the 10-meetings package, but you guys delivered 12. We think 90% of these meetings could lead to a follow-up. The topics discussed in the meetings were all relevant.
Did you find the attendee providing information before the event useful?
Giordano Dr. Koch: The attendee profiling you provide pre-event is outstanding, with the attendees naming their priorities, giving also a timeframe, and which topics they are looking for here or which will be relevant or not at all. That was very helpful for us to structure our 1-1 meetings and really make the most out of this event.
Do you plan on sponsoring ProcureCon Marketing Connect again?
Giordano Dr. Koch: Yes, for sure. The event spoke for itself, so it is definitely a yes on re-sponsoring. We already sponsored other ProcureCon Marketing events and now we are here again, so that tells you. It's at these events you meet the right connections and build relationships and trust.
Every brand is becoming a media company, and we are really strategising on this, so we are definitely considering a bigger approach next year.
If you’d like to join as a sponsor at ProcureCon Marketing Connect, then get in touch and find out more about how you can get involved
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