ProcureCon Marketing Connect 2025

02 - 03 December, 2025

Ashridge House, Hertfordshire

Vania A. M. Lacerda

Global Procurement Director, Marketing & Media, Category Lead, Commercial Indirect Kraft Heinz

Vania Alvarenga Lacerda leads Marketing and Media Global Procurement at Kraft Heinz & had over 10 years’ experience in brand building Purchases at Procter & Gamble. She has led several Agencies and Media Transformations across organizations developing strong internal and external relationships to bring innovation and craft different business models to drive top and bottom-line growth.

Check out the incredible speaker line-up to see who will be joining Vania.

Download The Latest Agenda