Tina Fegent

• Evaluating Current Performance: Assessing the ROI of existing marketing efforts across categories to identify areas needing improvement 
• Comparing Metrics: Analysing various ROI criteria and benchmarks to determine which metrics best align with strategic business goals 
• Implementing Changes: Adopting new strategies and reallocating resources based on identified ROI criteria to maximise business impact 

• Evaluating Market Dynamics: Assessing current trends and client expectations for innovating remuneration models 
• Designing Flexible Structures: Creating adaptable models that align agency incentives with client outcomes 
• Implementing Performance Metrics: Incorporating performance-based metrics and transparent pricing to stay competitive 

Following the sessions, you will then break out into a small group roundtable - Benchmark with your senior-level peers and have your pressing questions answered by speakers.

• Defining Shared Objectives: Collaborating with finance and supply chain to set procurement KPIs aligning marketing investments with business goals 
• Implementing Performance Metrics: Introducing KPIs for cost-efficiency, ROI, and supply chain effectiveness to enhance marketing value 
• Evaluating Strategic Alignment: Regularly reviewing KPIs to ensure marketing investments align with organisational strategies and show value to leadership