ProcureCon Marketing Connect 2025

2 - 3 December 2025

Ashridge House, Hertfordshire

Tina Fegent

Tina Fegent

Director Tina Fegent LTD

Day 1 | 2nd December

9:20 AM FIRESIDE CHAT WITH INTERACTIVE: How can you use AI to help you shift from traditional agency remuneration models whilst navigating in the rapidly evolving landscape?

  • Gain insights into how agencies and advertisers want to see their remuneration models evolve
  • How to transition from legacy remuneration frameworks to value-driven AI-enabled content ecosystems
  • Learn how AI is already transforming agency remuneration, and how to prepare for the future opportunities  

2:55 PM FIRESIDE CHAT: How can your brand and agency navigate soaring influencer fees, define value beyond media metrics, and align on fair pricing models that reflect usage, deliverables, and creative contribution?

  • Learn how to move beyond CPMs and align influencer spend with creative value and deliverables
  • Discover pricing frameworks that reflect usage, contribution, and long-term partnership potential
  • Gain tools to negotiate with transparency and define fair value in the evolving creator economy 

3:15 PM INTERACTIVE INTERVIEW: How can you strategically and globally integrate agency services to maximise impact, effectiveness and efficiency across different categories?

  • Explore how to unify global agency models to deliver consistent brand impact while respecting local market dynamics
  • Identify integration frameworks that drive cross-category efficiencies without sacrificing performance
  • Leverage partner consolidation strategies to reduce complexity and unlock measurable effectiveness gains 

Day 2 | 3rd December

11:35 AM FIRESIDE CHAT: How can you navigate the complexities of MarTech in your evaluation to post-purchase stages to deliver sustainable ROI across your end-to-end buying journey?

  • Learn how to structure MarTech buying journeys to avoid wasted investment and complexity
  • Discover how to align vendor selection, integration, and performance with marketing outcomes
  • Gain insights into managing post-purchase optimisation to ensure long-term value 

Check out the incredible speaker line-up to see who will be joining Tina.

Download The Latest Agenda