ProcureCon Marketing Connect 2024
December 03 - 04, 2024
Sopwell House, St Albans
Tina Fegent
Director Tina Fegent Ltd.Day 1 | 3rd December
11:40 AM INTERVIEW: Optimising investment across marketing categories: How can you identify the best ROI criteria to make strategic, cross-category changes that drive greater business impact?
- Evaluating Current Performance: Assessing the ROI of existing marketing efforts across categories to identify areas needing improvement
- Comparing Metrics: Analysing various ROI criteria and benchmarks to determine which metrics best align with strategic business goals
- Implementing Changes: Adopting new strategies and reallocating resources based on identified ROI criteria to maximise business impact
Check out the incredible speaker line-up to see who will be joining Tina.
Download The Latest Agenda