Sumaira Latif

Sam Latif is P&G’s first Company Accessibility Leader – a role within which she is responsible for driving forward innovation to make the company’s 65+ brands inclusive and accessible for the 15% of people around the globe who experience some form of disability.

Sam’s passion for her work stems from her personal experiences. She was born with a rare genetic condition known as retinitis pigmentosa, meaning that by the age of 16 she had lost 97% of her sight. Unwilling to let anything stop her from achieving her dreams, Sam went on to have a hugely successful IT career within P&G, joining the company in 2000.

On the side, Sam started to campaign internally for greater understanding and awareness when it comes to the challenges faced by people with disabilities – setting up an employee network for people to connect and share their experiences, as well as starting the Disability Challenge. Through this, she aimed to show senior leaders how challenging everyday tasks can be when you have a disability – from opening a pack of Pampers whilst wearing gloves to simulate dexterity challenges, through to differentiating between shampoo and conditioner when wearing glasses to simulate sight loss.

In 2015, Sam switched from running IT business to focusing on embedding accessibility into P&G, and in 2019 she was promoted to Senior Director, taking on the formal title of Company Accessibility Leader.

Sam is married with three children. She is a first-generation Scottish Pakistani and currently lives in Surrey.