• Explore fully in-house, outsourced, and hybrid approaches – what's driving the shift, and how organisations decide which route best fits their structure, scale, and ambitions
• Go beyond surface-level savings to unpack control vs. complexity, efficiency vs. resource strain, and agility vs. siloed execution
• Practical insights on building the right operating model, managing internal change, aligning stakeholders, and avoiding common pitfalls when transitioning away from traditional agencies

• Aligning stakeholders on what value actually means and how it should be measured
• Balancing cost control with marketing effectiveness, innovation, and growth objectives
• Building decision-making frameworks that improve investment choices without sacrificing governance

After a 15-minute fireside chat, you will take part in an interactive discussion where attendees can ask questions, share experiences, and explore practical applications with your peers.

• Overcoming challenges with data fragmentation, inconsistent metrics, and lack of transparency across suppliers and platforms  
• Aligning marketing, procurement, and analytics teams on what to measure and how to define success  
• Using tools, models (e.g. MMM, attribution), and analytics to drive smarter investment decisions and maximise ROI