Simon Edward

Vice President, Chief Marketing Officer & Client Experience Leader, UK and Ireland IBM

Simon has responsibility for the full client journey and the entire marketing mix from strategy, through to execution and the associated analytics. As a marketing Leader he champions the latest approaches  and constantly ensures that the client voice is at the centre of everything they do. 

Simon was Director of Marketing & Communications for the Systems & Technology business in Europe before moving to the Market Insights & Development team at the start of 2012 as Vice President of MD&I Global Markets, before moving to his current role in 2018. 

In previous years, he has held positions in the Software Business and various Hardware Businesses but has always worked closely with IBM business partners and influencers and spent two years managing the Volume Channels Marketing Team across EMEA, as well as leading a Research Project with the IBM Rüschlikon Lab in Zurich.