Pascal Ducheix is a marketing and digital procurement leader with 20 years of experience in global organizations including Wella, GSK and AstraZeneca. He has led worldwide media pitches, in-housed agency capabilities and built procurement functions from scratch, delivering savings of tens of millions. He is a business partner to CMOs and SVPs and works across pharma, beauty and FMCG.
Day 1 | Tuesday 1st December
4:45 PM FIRESIDE CHAT: In-housing strategies unpacked: How can you rethink your agency model to achieve the right balance of control, cost, and capability?
- Explore fully in-house, outsourced, and hybrid approaches – what's driving the shift, and how organisations decide which route best fits their structure, scale, and ambitions
- Go beyond surface-level savings to unpack control vs. complexity, efficiency vs. resource strain, and agility vs. siloed execution
- Practical insights on building the right operating model, managing internal change, aligning stakeholders, and avoiding common pitfalls when transitioning away from traditional agencies
Check out the incredible speaker line-up to see who will be joining Pascal.
Download The Latest Agenda