ProcureCon Marketing Connect 2025
2 - 3 December 2025
Ashridge House, Hertfordshire
Pascal Ducheix
Global Category Director - Marketing & Digital WellaDay 1 | 2nd December
11:45 AM FIRESIDE CHAT: How can you upskill your procurement teams to leverage AI to enable streamlined data management, enhanced supplier evaluation and smarter sourcing decisions?
- Discover frameworks to develop AI literacy and capability within marketing procurement teams
- Learn how to embed AI into your sourcing and supplier evaluation to enhance strategic decision-making
- Explore how intelligent data tools can elevate procurement’s role in driving marketing efficiency
2:55 PM FIRESIDE CHAT: How can you work with your agency to navigate soaring influencer fees, define value beyond media metrics, and align on fair pricing models that reflect usage, deliverables, and creative contribution?
- Learn how to move beyond CPMs and align influencer spend with creative value and deliverables
- Discover pricing frameworks that reflect usage, contribution, and long-term partnership potential
- Gain tools to negotiate with transparency and define fair value in the evolving creator economy
Check out the incredible speaker line-up to see who will be joining Pascal.
Download The Latest Agenda