Nick Louisson

Director of Agency Services ISBA

Day 1 | 2nd December

9:20 AM FIRESIDE CHAT WITH INTERACTIVE: How can you use AI to help you shift from traditional agency remuneration models whilst navigating in the rapidly evolving landscape?

Gain insights into how agencies and advertisers want to see their remuneration models evolve
How to transition from legacy remuneration frameworks to value-driven AI-enabled content ecosystems
Learn how AI is already transforming agency remuneration, and how to prepare for the future opportunities

11:45 AM FIRESIDE CHAT: How can you upskill your procurement teams to leverage AI to enable streamlined data management, enhanced supplier evaluation and smarter sourcing decisions?

Discover frameworks to develop AI literacy and capability within marketing procurement teams
Learn how to embed AI into your sourcing and supplier evaluation to enhance strategic decision-making
Explore how intelligent data tools can elevate procurement’s role in driving marketing efficiency

Day 2 | 3rd December

9:20 AM FIRESIDE CHAT: How can you develop more agile marketing procurement strategies to facilitate innovation-led decision making and best respond to market volatility?

Learn how to design procurement models that support iterative testing, scaling, and speed
Discover how agility in sourcing drives faster alignment with emerging market opportunities
Gain tools to enable innovation without compromising governance or cost control

2:05 PM FIRESIDE CHAT WITH INTERACTIVE: How can you build a culture for collaboration that ensures alignment between marketing and financial goals to strengthen forecasting accuracy and drive smarter spending?

Discover how to align finance and marketing for strategic budget planning and forecasting accuracy
Learn how to build a shared value language across functions that drives accountable investment
Gain tools to foster collaboration that supports growth, agility, and transparent ROI

Following the sessions, you will then break out into a small group roundtable - Benchmark with your senior-level peers and have your pressing questions answered by speakers

Check out the incredible speaker line-up to see who will be joining Nick.

Download The Latest Agenda