ProcureCon Marketing Connect 2025
2 - 3 December 2025
Ashridge House, Hertfordshire
Marion Villette
Global Category Head Marketing Procurement BayerDay 1 | 2nd December
12:05 PM CLIENT CASE STUDY: Shifting the volume model: How AI and audience-first operating models are reshaping the logic of scale, enabling smarter production, performance gains, and redefining efficiency for procurement
- Explore the evolution of engagement models and how technology is shifting the procurement industry ways of operating
- Reflect on the new definition of value and whether traditional incentives like volume discounts still hold relevance - or if it’s time to reward impact.
- Discover how AI and smarter workflows are enabling teams to produce less while enhancing performance - prioritising personalisation, craft, measurement, and waste reduction
2:55 PM INTERACTIVE INTERVIEW: How can you strategically and globally integrate agency services to maximise impact, effectiveness and efficiency across different categories?
- Explore how to unify global agency models to deliver consistent brand impact while respecting local market dynamics
- Identify integration frameworks that drive cross-category efficiencies without sacrificing performance
- Leverage partner consolidation strategies to reduce complexity and unlock measurable effectiveness gains
Check out the incredible speaker line-up to see who will be joining Marion.
Download The Latest Agenda