Marina Petrova

CEO and Founder Intentful

Marina Petrova is an AI strategist and marketing innovator with extensive experience helping brands adapt to emerging technologies and connect brands and AI. As the CEO and Co-Founder of Intentful, she works at the intersection of artificial intelligence and marketing, guiding companies and industry partners through the rapidly changing digital landscape. Marina has delivered educational sessions and keynotes internationally, including at Oxford University, World Federation of Advertisers, ProcureCon, to name a few. Her work emphasizes practical applications of AI, enabling organizations to stay competitive in an AI-driven world.

Day 2 | 3rd December

9:40 AM CLIENT CASE STUDY: A new architecture for brand communication: How can marketing procurement stay strategic and future focused by connecting teams to emerging models as the industry debates the role of AI and adapts to evolving expectations?

A whole new model for brand communication is emerging – it will reshape expectations across marketing and procurement even further
Learn how procurement can connect their teams to what’s next
Look ahead to the forces that will define the next era of brand communication

Check out the incredible speaker line-up to see who will be joining Marina.

Download The Latest Agenda