Marina Petrova

CEO and Founder Intentful

Marina is the CEO of Intentful and Head of GenAI at GMS. With over 20 years of experience across 50+ countries, she specializes in advancing real-world AI applications for customer engagement and business transformation. Marina is a frequent speaker on how AI is reshaping marketing and customer interactions, having presented at the World Federation of Advertisers, University of Oxford, Singularity University, MMA’s Future of Marketing Summit, and numerous other events. She co-founded Intentful in 2021 with Bruce Amick, a digital transformation expert with over 30 years of experience, who has driven innovation and operational excellence across iconic companies in entertainment, tourism, and finance.