Marina Petrova

CEO and Founder Intentful

Marina is the CEO of Intentful and Head of GenAI at GMS. With over 20 years of experience across 50+ countries, she specializes in advancing real-world AI applications for customer engagement and business transformation. Marina is a frequent speaker on how AI is reshaping marketing and customer interactions, having presented at the World Federation of Advertisers, University of Oxford, Singularity University, MMA’s Future of Marketing Summit, and numerous other events. She co-founded Intentful in 2021 with Bruce Amick, a digital transformation expert with over 30 years of experience, who has driven innovation and operational excellence across iconic companies in entertainment, tourism, and finance.

Day 1 | 3rd December

9:40 AM CLIENT CASE STUDY: Ads that speak, bots that chat without scripts, and content relevant for every moment: How can you leverage AI to transform customer engagement and what are the key, actionable applications that drive this disruption forward?

Assessing Needs: Evaluating procurement challenges and goals to find AI tools that match your needs
Researching Tools: Comparing AI solutions using reviews and case studies to select those with the best ROI
Implementing and Training: Deploying AI tools and training your team for optimal use and maximum benefits

Day 2 | 4th December

10:25 AM THINK TANK: Bringing it all together: Transforming scattered AI initiatives into impactful strategies

AI initiatives are often scattered across organizations—one team runs a pilot, another tests a tool, and yet another explores vendors. But real transformation requires more than experimentation; it demands alignment, validation, and continuous upskilling. In this workshop, we’ll explore how to connect scattered AI efforts across departments to create meaningful outcomes. This isn’t about starting more pilots—it’s about synthesizing knowledge, tools, and processes into sustainable strategies that make a lasting impact.

Check out the incredible speaker line-up to see who will be joining Marina.

Download The Latest Agenda