ProcureCon Marketing Connect 2025

2 - 3 December 2025

Ashridge House, Hertfordshire

Marina Petrova

Marina Petrova

CEO and Founder Intentful

Marina Petrova is an AI strategist and marketing innovator with extensive experience helping brands adapt to emerging technologies and connect brands and AI. As the CEO and Co-Founder of Intentful, she works at the intersection of artificial intelligence and marketing, guiding companies and industry partners through the rapidly changing digital landscape. Marina has delivered educational sessions and keynotes internationally, including at Oxford University, World Federation of Advertisers, ProcureCon, to name a few. Her work emphasizes practical applications of AI, enabling organizations to stay competitive in an AI-driven world.

Day 2 | 3rd December

9:40 AM CLIENT CASE STUDY: How to connect your marketing procurement teams to emerging models to stay strategic and future focused as the industry debates the role of AI and adapts to evolving expectations

  • Understand the evolving role of procurement in shaping future-facing brand operating models
  • Learn how to connect internal teams with emerging agency structures and AI-led capabilities
  • Gain strategic insight into procurement’s influence in modern brand architecture and delivery 

Check out the incredible speaker line-up to see who will be joining Marina.

Download The Latest Agenda