Marco Dogliani

Senior Director – Global Marketing & Media Procurement Haleon

Day 1 | 3rd December

9:20 AM FIRESIDE CHAT: AI for the death of hourly billing: How can you use AI to reshape time-based agency fee structures to enhance efficiency and increase client value?

Optimising Efficiency: Using AI to automate tasks and reduce billable hours, moving towards value-based pricing
Shifting to Value-Based Models: Leveraging AI to deliver quick, high-quality results and adopting performance-based or retainer fee structures
Implementing Flexible Pricing: Utilising AI insights to offer tailored services with project-based or subscription fees

Day 2 | 4th December

9:40 AM FIRESIDE CHAT WITH INTERACTIVE: Enhancing MarTech partnerships: How can you best select and manage your MarTech partners to drive value and ensure ROI at every stage of your campaign?

Strategic Partner Selection: Evaluating MarTech partners for alignment with campaign goals, technology fit, and proven ROI
Effective Relationship Management: Fostering communication and collaborative planning for optimized campaign performance
Performance Monitoring: Implementing metrics to monitor partner performance and adapting strategies for sustained ROI

Sponsorship available

Following the sessions, you will then break out into a small group roundtable - Benchmark with your senior-level peers and have your pressing questions answered by speakers

Check out the incredible speaker line-up to see who will be joining Marco.

Download The Latest Agenda