Marco Dogliani

Global Director, Procurement Marketing Beiersdorf

Day 1 | 2nd December

9:20 AM FIRESIDE CHAT WITH INTERACTIVE: How can you use AI to help you shift from traditional agency remuneration models whilst navigating in the rapidly evolving landscape?

Gain insights into how agencies and advertisers want to see their remuneration models evolve
How to transition from legacy remuneration frameworks to value-driven AI-enabled content ecosystems
Learn how AI is already transforming agency remuneration, and how to prepare for the future opportunities

Day 2 | 3rd December

2:05 PM FIRESIDE CHAT WITH INTERACTIVE: How can you build a culture for collaboration that ensures alignment between marketing and financial goals to strengthen forecasting accuracy and drive smarter spending?

Discover how to align finance and marketing for strategic budget planning and forecasting accuracy
Learn how to build a shared value language across functions that drives accountable investment
Gain tools to foster collaboration that supports growth, agility, and transparent ROI

Following the sessions, you will then break out into a small group roundtable - Benchmark with your senior-level peers and have your pressing questions answered by speakers

Check out the incredible speaker line-up to see who will be joining Marco.

Download The Latest Agenda