ProcureCon Marketing Connect 2025
2 - 3 December 2025
Ashridge House, Hertfordshire
Luke Regan
Managing Partner, UK DACDay 1 | 2nd December
3:20 PM ROUNDTABLES DEBATE: Has the procurement playbook contributed to today’s transparency crisis in the agency world, or is it simply greed from agency management?
- If procurement KPIs lead to short-termism and a focus on efficiency over effectiveness, growth and true value?
- How can commercial agreements be shaped to build long term partnership rather than regular attrition and 3-year cycles?
- How can procurement help transparent agencies survive and thrive?
- Should we accept the pragmatic world we live in and tolerate media agencies having conflicts of interest as long as you own your data and can drive your own investment decisions?
Day 2 | 3rd December
10:00 AM FIRESIDE CHAT WITH INTERACTIVE: How can you leverage analytics and MMM to benchmark cost-effectiveness across your media mix and partner ecosystem to drive smarter supplier decisions?
- Learn how to leverage marketing mix modeling (MMM) to quantify media performance and guide procurement investment
- Discover how advanced analytics can help benchmark cost-effectiveness across your partners
- Gain the tools to translate data insights into smarter, value-led supplier selection and negotiation strategies
Check out the incredible speaker line-up to see who will be joining Luke.
Download The Latest Agenda