ProcureCon Marketing Connect 2025

2 - 3 December 2025

Ashridge House, Hertfordshire

Luke Regan

Luke Regan

Managing Partner, UK DAC

Day 2 | 3rd December

10:00 AM FIRESIDE CHAT WITH INTERACTIVE: How can you leverage analytics and MMM to benchmark cost-effectiveness across your media mix and partner ecosystem to drive smarter supplier decisions?

  • Learn how to leverage marketing mix modeling (MMM) to quantify media performance and guide procurement investment
  • Discover how advanced analytics can help benchmark cost-effectiveness across your partners
  • Gain the tools to translate data insights into smarter, value-led supplier selection and negotiation strategies 

1:05 PM ROUNDTABLES DEBATE: Has the procurement playbook fuelled today’s transparency challenges in the agency world, or it is simply greed from agency management?

Brands-only session 

Check out the incredible speaker line-up to see who will be joining Luke.

Download The Latest Agenda