ProcureCon Marketing Connect 2024
03 - 04 December, 2024
Sopwell House, St Albans
Laura Loader
Director, Services Procurement BurberryDay 1 | 3rd December
11:45 AM INTERVIEW: Optimising investment across marketing categories: How can you identify the best ROI criteria to make strategic, cross-category changes that drive greater business impact?
- Evaluating Current Performance: Assessing the ROI of existing marketing efforts across categories to identify areas needing improvement
- Comparing Metrics: Analysing various ROI criteria and benchmarks to determine which metrics best align with strategic business goals
- Implementing Changes: Adopting new strategies and reallocating resources based on identified ROI criteria to maximise business impact
Check out the incredible speaker line-up to see who will be joining Laura.
Download The Latest Agenda