ProcureCon Marketing Connect 2025

2 - 3 December 2025

Ashridge House, Hertfordshire

Laura Forcetti

Laura Forcetti

Director WFA

Day 2 | 3rd December

1:45 PM FIRESIDE CHAT: Beyond cost control: How can you reposition your marketing procurement function to evolve beyond cost control and be acknowledged as a driver of value and a trusted investment manager within the business?

  • Unpack fresh insights from WFA’s new Advancing Marketing Procurement (Sept 2025) report
  • Assess your maturity: Is your function future-ready or stuck in cost control?
  • Identify practical next steps by exploring four voluntary maturity stages, learning from peer perspectives, and considering how to close potential gaps 

Check out the incredible speaker line-up to see who will be joining Laura.

Download The Latest Agenda