ProcureCon Marketing Connect 2025

2 - 3 December 2025

Ashridge House, Hertfordshire

Laura Forcetti

Laura Forcetti

Director WFA

Based in Singapore, Laura leads WFA’s marketing hub for Asia Pacific and its Global Sourcing Forum. In partnership with WFA’s Asia Advisory Board, she supports global and regional CMOs with content, thought leadership and advisory services focused on better, more effective and sustainable marketing. She also helps shape the strategy of WFA’s Sourcing Forum, working with WFA's Global Sourcing Board to define world-class marketing procurement practices. A French native and mum of two, Laura previously worked at Nestlé and Coca-Cola, managing agency relationships across creative, social, insights and shopper marketing investments.

Day 2 | 3rd December

1:45 PM FIRESIDE CHAT: Beyond cost control: How can you reposition your marketing procurement function to evolve beyond cost control and be acknowledged as a driver of value and a trusted investment manager within the business?

  • Unpack fresh insights from WFA’s new Advancing Marketing Procurement (Sept 2025) report
  • Assess your maturity: Is your function future-ready or stuck in cost control?
  • Identify practical next steps by exploring four voluntary maturity stages, learning from peer perspectives, and considering how to close potential gaps 

Check out the incredible speaker line-up to see who will be joining Laura.

Download The Latest Agenda