Laura Forcetti

Based in Singapore, Laura leads WFA’s marketing hub for Asia Pacific and its Global Sourcing Forum. In partnership with WFA’s Asia Advisory Board, she supports global and regional CMOs with content, thought leadership and advisory services focused on better, more effective and sustainable marketing. She also helps shape the strategy of WFA’s Sourcing Forum, working with WFA's Global Sourcing Board to define world-class marketing procurement practices. A French native and mum of two, Laura previously worked at Nestlé and Coca-Cola, managing agency relationships across creative, social, insights and shopper marketing investments.