ProcureCon Marketing Connect 2025

2 - 3 December 2025

Ashridge House, Hertfordshire

Katessa Mabins

Global Director, Marketing Procurement Kraft Heinz

Day 1 | 2nd December

4:30 PM OXFORD STYLE DEBATE: – AI will make traditional agency remuneration models obsolete - FOR & AGAINST

FOR: As AI automates delivery and output becomes more measurable, time-based compensation no longer reflects value, making outcome-based models the only transparent and fair path forward 

  • Andras Mohos, Senior Global Director, Marketing and Sales, Carlsberg 


AGAINST: AI may change how work is done, but strategic thinking and creativity are still human-led: Making time, talent, and collaboration worth investing in and rewarding accordingly 

  • Katessa Mabins, Global Director, Marketing Procurement, Kraft Heinz  

Check out the incredible speaker line-up to see who will be joining Katessa.

Download The Latest Agenda