Katessa Mabins

Join a lively, head-to-head debate as industry leaders argue for and against the motion that AI will disrupt and eventually eliminate traditional agency compensation models.

FOR: As AI automates delivery and output becomes more measurable, time-based compensation no longer reflects value. Outcome-based models the only transparent, scalable and performance-aligned path forward.

Andras Mohos, Senior Global Director, Marketing and Sales, Carlsberg

AGAINST: Creative and strategic work rely on human insight, so time-based pay still reflects value. Flexible compensation models that blend time and output remain the fairest, most balanced way forward.

Katessa Mabins, Global Director, Marketing Procurement, Kraft Heinz