Katessa Mabins

Join a lively, head-to-head debate as industry leaders argue for and against the motion that AI will disrupt and eventually eliminate traditional agency compensation models.

FOR: As AI automates delivery and output becomes more measurable, time-based compensation no longer reflects value. Outcome-based models the only transparent, scalable and performance-aligned path forward.

Andras Mohos, Senior Global Director, Marketing and Sales, Carlsberg

AGAINST: AI may transform workflows, strategic thinking and creative excellence remain deeply human. The value of time, talent, and collaboration still deserves the recognition- and should be rewarded through nuanced, flexible compensation models.

Katessa Mabins, Global Director, Marketing Procurement, Kraft Heinz