Karène Tialeu

Global Procurement Category Manager – Media Entain Group

Day 1 | Tuesday 1st December

2:50 PM PANEL DISCUSSION & POLLING: One budget, multiple broken models: How can you bring structure to media, influencer and partnership spend to achieve transparency and greater ROI?

  • Bringing structure to fragmented spend across media, influencer, and partnerships where pricing models and value are inconsistent
  • Redefining how influencer marketing fits into procurement strategies as it grows to represent a significant share of spend
  • Building supplier ecosystems that balance consolidation, specialisation, and measurable performance

Check out the incredible speaker line-up to see who will be joining Karène.

Download The Latest Agenda