ProcureCon Marketing Connect 2025

2 - 3 December 2025

Ashridge House, Hertfordshire

Joyce Kelso

Joyce Kelso

Director of Agency Value IPA

Day 1 | 2nd December

9:20 AM FIRESIDE CHAT WITH INTERACTIVE: How can you use AI to help you shift from traditional agency remuneration models whilst navigating in the rapidly evolving landscape?

  • Gain insights into how agencies and advertisers want to see their remuneration models evolve
  • How to transition from legacy remuneration frameworks to value-driven AI-enabled content ecosystems
  • Learn how AI is already transforming agency remuneration, and how to prepare for the future opportunities  

Check out the incredible speaker line-up to see who will be joining Joyce.

Download The Latest Agenda