Jose Carmona Garcia

Jose Carmona Garcia

Global Director - Media and Marketing Procurement Campari Group

Day 2 | Wednesday 2nd December

11:25 AM CASE STUDY: Control without bottlenecks: How to govern decentralised marketing spend while protecting speed, flexibility and innovation

  • Bringing visibility to sponsorships, events, activations, local market spend, and other investments that often fall outside established procurement processes 
  • Creating governance frameworks that balance control, compliance, and risk management with speed, flexibility, and innovation 
  • Introducing practical approaches to measurement, accountability, and stakeholder alignment across fragmented marketing investment

Check out the incredible speaker line-up to see who will be joining Jose.

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