ProcureCon Marketing Connect 2025

2 - 3 December 2025

Ashridge House, Hertfordshire

Jefferson Lucas

Jefferson Lucas

Senior Sourcing Manager, Marketing Zalando

Day 1 | 2nd December

2:55 PM FIRESIDE CHAT: How can your brand and agency navigate soaring influencer fees, define value beyond media metrics, and align on fair pricing models that reflect usage, deliverables, and creative contribution?

  • Learn how to move beyond CPMs and align influencer spend with creative value and deliverables
  • Discover pricing frameworks that reflect usage, contribution, and long-term partnership potential
  • Gain tools to negotiate with transparency and define fair value in the evolving creator economy 

Check out the incredible speaker line-up to see who will be joining Jefferson.

Download The Latest Agenda