Jamie Yeatman

Global Category Lead Lubricants Marketing & Strategic Motorsports Partnerships Shell

Having joined Shell in 2002 Jamie moved into Contracting & Procurement in 2005 where she has had a varied career with experience in Global, Regional and Local Downstream C&P roles. Over the last 10 years she has managed a number of marketing categories across the Shell group predominantly focussed on Shell’s Mobility, Corporate Relations and Lubricants businesses. In her current role she is the global marketing procurement lead for Shell Lubricants, and Strategic Motorsports Partnerships.

Day 2 | 4th December

11:35 AM FIRESIDE CHAT: Unlocking cumulative gains: How can you collaborate with your business and suppliers to shift from merely driving cost savings to adding value to the top line?

Aligning Strategic Objectives: Collaborating with your business and suppliers to align goals for mutual growth and value creation
Exploring Innovative Partnerships: Developing joint ventures and innovations with suppliers for new revenue and market competitiveness
Implementing Performance-Based Contracts: Establishing contracts that incentivize value creation alongside cost savings

12:15 PM FIRESIDE CHAT: Optimising your in-house vs. agency strategy: How can you decide where to invest in agencies vs. in-house training and capabilities to deliver exceptional creative output that helps you stand out from the crowd?

Assessing Strategic Needs: Evaluating project requirements to decide between agency expertise or in-house capabilities for exceptional creative output
Balancing Expertise: Integrating agency insights with internal talent for innovative solutions and standout campaigns
Investing in Development: Prioritising training and skill enhancement for in-house teams to stay competitive

Check out the incredible speaker line-up to see who will be joining Jamie.

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