Ismail Soomro

Global Marketing Procurement Lead Tesco

Ismail is Global Marketing Procurement Lead for Tesco. Based in London, he is responsible for strategic selection, alignment and management of agency partners to ensure that Tesco’s marketing activities are optimized through best in class capabilities & commercial value. His recent focus has been towards awarding a global pitch to evolve the brand’s approach to media in light of its strategic drivers.

Day 1 | 3rd December

12:25 PM FIRESIDE CHAT WITH INTERACTIVE: Removing conventional strategy and tech boundaries: How can you invest in customer focus and upskilling whilst allowing for quick responsiveness when the market fluctuates?

Assessing Customer Focus: Understanding evolving customer needs and preferences to guide strategic investments and upskilling initiatives
Researching Skills Development: Identifying relevant training programs and resources to equip teams with agile skills for responsive market strategies
Implementing Agile Practices: Adopting flexible frameworks and technologies that enable quick adjustments to market changes, supported by a customer-centric approach and enhanced skills

Following the sessions, you will then break out into a small group roundtable - Benchmark with your senior-level peers and have your pressing questions answered by speakers.

Day 2 | 4th December

2:30 PM KEYNOTE SOAPBOX INTERACTIVES: Championing diversity and inclusion: What practical steps can you take today that will immediately amplify your diversity and inclusion efforts and deliver greater ROI for your business?

Evaluating Supplier Practices: Assessing supplier sustainability practices to align sourcing decisions with your business' sustainability goals
Implementing Ethical Sourcing: Adopting ethical sourcing criteria and certifications to support sustainability initiatives throughout the supply chain
Collaborating for Impact: Partnering with suppliers and stakeholders to innovate sustainable sourcing strategies that contribute positively to environmental and social objectives

Check out the incredible speaker line-up to see who will be joining Ismail.

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