Ismail Soomro

Ismail Soomro

Global Marketing Procurement Lead Tesco

Day 1 | Tuesday 1st December

3:10 PM INTERVIEW: From agencies to tech partners: How can you adapt your team’s skills and ways of working to maximise value from technology-enabled agencies?

  • Understanding how media agency services are transforming, and the implications for agency management
  • Building the new behaviours, capabilities and commercial fluency procurement teams need to engage media agencies as technology partners 
  • Redesigning ways of working across the business to collaborate effectively through transformation and drive measurable performance

Check out the incredible speaker line-up to see who will be joining Ismail.

Download The Latest Agenda