Hannes Ben

Hannes Ben

Global Content, Creative & Automation Locaria

Hannes Ben, Founder and CEO of Locaria, has over 18 years' experience in international marketing and global content. He has grown Locaria into an end-to-end multilingual adaptation partner, helping global brands scale content across markets, languages and channels. Together with Locaria's team of adaptation and localisation specialists, he has worked with brands including adidas, Chanel, PepsiCo and Reckitt. Their approach brings together creative, media, cultural and linguistic expertise with technology and automation. Prior to Locaria, Hannes built and led international divisions at Forward3D, now Assembly, across APAC, EMEA and LATAM. A polyglot with active knowledge of 14 languages, he has lived and worked in more than 20 countries.

Day 1 | Tuesday 1st December

5:15 PM ROUNDTABLE GROUP 3 – Global Content, Creative & Automation

How can global, multi-market brands build a more efficient content engine that balances scale, cultural relevance and local impact – and how can procurement enable that transformation effectively? 

Check out the incredible speaker line-up to see who will be joining Hannes.

Download The Latest Agenda