ProcureCon Marketing Connect 2025
2 - 3 December 2025
Ashridge House, Hertfordshire
Hannah Whitall
Global Sourcing Director Marketing Services L'OrealDay 1 | 2nd December
9:20 AM FIRESIDE CHAT WITH INTERACTIVE: How can you use AI to help you shift from traditional agency remuneration models whilst navigating in the rapidly evolving landscape?
- Gain insights into how agencies and advertisers want to see their remuneration models evolve
- How to transition from legacy remuneration frameworks to value-driven AI-enabled content ecosystems
- Learn how AI is already transforming agency remuneration, and how to prepare for the future opportunities
10:00 AM INTERVIEW: How can Marketing and IT Procurement functions forge stronger collaboration and align on investments to unlock the full value of AI capabilities?
- Learn how to align marketing and IT stakeholders on shared AI investment goals and governance
- Gain strategies to break down silos and build unified procurement roadmaps that reflect both tech and brand priorities
- How to implement procurement structures that drive synergy across marketing and IT in AI implementation
Day 2 | 3rd December
1:45 PM FIRESIDE CHAT: Beyond cost control: How can you reposition your marketing procurement function to evolve beyond cost control and be acknowledged as a driver of value and a trusted investment manager within the business?
- Unpack fresh insights from WFA’s new Advancing Marketing Procurement (Sept 2025) report
- Assess your maturity: Is your function future-ready or stuck in cost control?
- Identify practical next steps by exploring four voluntary maturity stages, learning from peer perspectives, and considering how to close potential gaps
Check out the incredible speaker line-up to see who will be joining Hannah.
Download The Latest Agenda