She leads the global commercial strategies and partnerships across major platforms, driving value creation, innovation, and transformation within the Media, AdTech and Data ecosystem.

With extensive experience in global digital transformation and retail media both from a business perspective as well as from a Procurement discipline, Grace has built a strong reputation for leading complex negotiations within retail media and the broader media landscape. Her work focuses on unlocking growth through strategic supplier relationships, governance excellence, and forward-looking retail media capabilities.

Key career highlights include:

• Leading global negotiations with major retail & digital media platforms
• Elevating partnerships and transformation in retail media procurement
• Building seamless, strategic internal and external collaborations

Beyond work, Grace is co-founder of Huisje Mae, a boutique tiny house in the Netherlands, and has a strong passion for travelling and sports.