Gemma Ramsden

Gemma Ramsden

Senior Procurement Manager - Marketing Lead Sage

Day 2 | Wednesday 2nd December

1:55 PM INTERVIEW: Drowning in data: How can you turn data into actionable insight to achieve better ROI from marketing investment?

  • Overcoming challenges with data fragmentation, inconsistent metrics, and lack of transparency across suppliers and platforms  
  • Aligning marketing, procurement, and analytics teams on what to measure and how to define success  
  • Using tools, models (e.g. MMM, attribution), and analytics to drive smarter investment decisions and maximise ROI 

Check out the incredible speaker line-up to see who will be joining Gemma.

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