ProcureCon Marketing Connect 2025
2 - 3 December 2025
Ashridge House, Hertfordshire
Gemma Bell
Procurement Director, Indirect L'OrealDay 1 | 2nd December
2:35 PM CASE STUDY: L’Orealista: How L’Oréal built a unique creator platform that fostered meaningful connections, inspired collaboration, and delivered measurable impact by achieving cost savings, operational efficiencies, and multibrand campaigns that drove a 1.5% uplift in activations and retained 50% of influencers
- Uncover the building blocks of L’Oréal’s creator platform that delivered scale, cost savings, and brand growth
- Learn how to embed collaboration and operational efficiency into influencer ecosystems
- Gain a playbook for leveraging creator relationships to drive performance and multi-brand success
Check out the incredible speaker line-up to see who will be joining Gemma.
Download The Latest Agenda