ProcureCon Marketing Connect 2024
03 - 04 December, 2024
Sopwell House, St Albans
Felicia Caggiano-Gorgues
Strategic Sourcing Manager - Marketing Agencies UnileverDay 1 | 3rd December
10:00 AM CASE STUDY: AI for personalisation: How can you use AI to harness insights and create personalised content at scale whilst unlocking efficiencies?
- Segmenting Audiences: Using AI to analyse data for audience segmentation and targeted personalization
- Tailoring Content: Utilizing AI to generate and customize content efficiently for each segment
- Scaling Automation: Employing AI to automate and scale personalized content deployment cost-effectively
Check out the incredible speaker line-up to see who will be joining Felicia.
Download The Latest Agenda