• Breaking down silos through standardised briefing, intake, and agency workflows that align marketing, procurement, and delivery teams around one scalable operating model
• Turning fragmented briefs, scopes, orders, and deliverables into structured procurement data and modular building blocks that accelerate agency selection, improve governance, and minimise risk
• Using AI to simplify the procurement experience: helping marketers create better agency briefs, improving accountability and compliance, and enabling smarter agency recommendations and decision-making at scale

After a 15-minute case study, you will take part in an interactive discussion where attendees can ask questions, share experiences, and explore practical applications with your peers.