• Identifying where AI genuinely drives efficiency across sourcing, production, and analytics – and where it introduces risk
• Understanding the hidden implications of AI: copyright, data ownership, environmental impact, and supplier accountability
• Using AI as a procurement lever to challenge supplier pricing, efficiency, and commercial models

This session will combine a 30-min panel discussion with live audience polling throughout, using real-time responses to shape the conversation, surface common challenges, and benchmark AI maturity across the room. 

Panellists will focus on practical takeaways that you can apply back in your company. 

• Breaking down silos through standardised briefing, intake, and agency workflows that align marketing, procurement, and delivery teams around one scalable operating model
• Turning fragmented briefs, scopes, orders, and deliverables into structured procurement data and modular building blocks that accelerate agency selection, improve governance, and minimise risk
• Using AI to simplify the procurement experience: helping marketers create better agency briefs, improving accountability and compliance, and enabling smarter agency recommendations and decision-making at scale

After a 15-minute case study, you will take part in an interactive discussion where attendees can ask questions, share experiences, and explore practical applications with your peers.