Experienced leader with 20+ years in aviation, combining expertise in procurement, business development, analytics, sales and marketing. Passionate about driving commercial success in a collaborative and customer-centric way.
Day 1 | Tuesday 1st December
9:20 AM CASE STUDY: Turning AI ambition into impact: How GenAI, automation and smarter sourcing have reduced costs, improved agency performance and increased marketing value
- Explore how we are leveraging GenAI, automation, and smarter sourcing strategies to drive stronger agency performance, greater efficiency, and measurable cost improvements
- Learn how procurement can modernise outdated agency landscapes and operating models to capture the value agencies are already unlocking through AI and hyper-personalisation
- Hear practical lessons on our transformation journey — from stakeholder buy-in and tender strategy to onboarding, execution, and early results from AI-enabled marketing service delivery
Check out the incredible speaker line-up to see who will be joining Edward.
Download The Latest Agenda