• Defining what actually counts as MarTech – and aligning marketing, procurement, and IT on ownership and spend
• Eliminating tool sprawl by identifying overlap, underutilisation, and unnecessary duplication across the stack
• Moving from adoption to value realisation with clear frameworks for performance, usage, and ROI 

Following a 15-minute interview, attendees will take part in a "MarTech Stack Therapy" exercise, challenging peers to identify which tools they would keep, cut, or consolidate to reduce complexity, improve utilisation, and maximise ROI. 

Groups will then share their insights and recommendations with the wider audience.