Daniel Ebert

Head of Global Procurement Marketing Activation and Intelligence Beiersdorf

Day 1 | 2nd December

4:30 PM OXFORD STYLE DEBATE: – AI will make traditional agency remuneration models obsolete - FOR & AGAINST

Join a lively, head-to-head debate as industry leaders argue for and against the motion that AI will disrupt and eventually eliminate traditional agency compensation models.

FOR: As AI automates delivery and output becomes more measurable, time-based compensation no longer reflects value. Outcome-based models the only transparent, scalable and performance-aligned path forward.

Andras Mohos, Senior Global Director, Marketing and Sales, Carlsberg

AGAINST: Creative and strategic work rely on human insight, so time-based pay still reflects value. Flexible compensation models that blend time and output remain the fairest, most balanced way forward.

Daniel Ebert, Head of Global Procurement Marketing Activation and Intelligence, Beiersdorf

Day 2 | 3rd December

1:35 PM FIRESIDE CHAT WITH INTERACTIVE: How can you build a culture for collaboration that ensures alignment between marketing and financial goals to strengthen forecasting accuracy and drive smarter spending?

Discover how to align finance and marketing for strategic budget planning and forecasting accuracy
Learn how to build a shared value language across functions that drives accountable investment
Gain tools to foster collaboration that supports growth, agility, and transparent ROI

Following the sessions, you will then break out into a small group roundtable - Benchmark with your senior-level peers and have your pressing questions answered by speakers

Check out the incredible speaker line-up to see who will be joining Daniel.

Download The Latest Agenda