Claudia Berzoini

Claudia Berzoini

Global Procurement Leader | Marketing Category IKEA
Claudia Berzoini
Global leadership of Marketing category, focusing on Creative, PR, CRM, Events, Social Media. Development and implementation of procurement strategies. Supplier management and strategical tendering processes.

Day 1 | Tuesday 1st December

11:55 AM PANEL DISCUSSION & BENCHMARKING: Too many agencies, too little control: How can you simplify your partner ecosystem to increase control, strengthen accountability and improve performance?

  • Managing ecosystems with 100+ agencies, platforms, and production partners without losing control or visibility
  • Balancing decoupled models (strategy, creative, media, production) with the need for integration and accountability
  • Designing consolidation strategies that reduce complexity without sacrificing performance or flexibility 

As well as hearing the experiences and insights of the panellists, you'll take part in interactive polling to benchmark your agency ecosystem with your peers.

Check out the incredible speaker line-up to see who will be joining Claudia.

Download The Latest Agenda