Céline Coupin-Chauffeton

Global Category Sourcing Director Marketing and Sales Danone

Day 1 | 3rd December

2:55 PM FIRESIDE CHAT WITH INTERACTIVE: Redefining new agency remuneration models: How can you revamp your remuneration model to stay ahead in today's dynamic marketplace?

Evaluating Market Dynamics: Assessing current trends and client expectations for innovating remuneration models
Designing Flexible Structures: Creating adaptable models that align agency incentives with client outcomes
Implementing Performance Metrics: Incorporating performance-based metrics and transparent pricing to stay competitive

Following the sessions, you will then break out into a small group roundtable - Benchmark with your senior-level peers and have your pressing questions answered by speakers.

Day 2 | 4th December

9:20 AM FIRESIDE CHAT: Aligning with finance and supply chain: How can you collaborate on new procurement KPIs that optimise your marketing investments and enhance your value to leadership teams?

Defining Shared Objectives: Collaborating with finance and supply chain to set procurement KPIs aligning marketing investments with business goals
Implementing Performance Metrics: Introducing KPIs for cost-efficiency, ROI, and supply chain effectiveness to enhance marketing value
Evaluating Strategic Alignment: Regularly reviewing KPIs to ensure marketing investments align with organisational strategies and show value to leadership

Check out the incredible speaker line-up to see who will be joining Céline.

Download The Latest Agenda