ProcureCon Marketing Connect 2025
2 - 3 December 2025
Ashridge House, Hertfordshire
Camila Nakagawa
Global EVP, Transformation Prose on PixelsDay 1 | 2nd December
12:05 PM CLIENT CASE STUDY: Shifting the volume model: How AI and audience-first operating models are reshaping the logic of scale, enabling smarter production, performance gains, and redefining efficiency for procurement
- Explore the evolution of engagement models and how technology is shifting the procurement industry ways of operating
- Reflect on the new definition of value and whether traditional incentives like volume discounts still hold relevance - or if it’s time to reward impact.
- Discover how AI and smarter workflows are enabling teams to produce less while enhancing performance - prioritising personalisation, craft, measurement, and waste reduction
Check out the incredible speaker line-up to see who will be joining Camila.
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