Arnaud Thoni

Global Head of Trade Marketing Procurement Heineken

Strategic Sourcing professional with a Marketing expertise acquired across multiple industries (Retail, Telco, Entertainment, FMCG), I am the Procurement Transformation Lead for all Sales & Marketing categories.

My focus is around driving initiatives aimed at reducing complexity, enabling innovation, and pushing for sustainability: either by looking at internal opportunities and/or by making the most of external relationships.

Day 1 | 3rd December

2:35 PM FIRESIDE CHAT: Becoming your agency’s client of choice: How can you get to the forefront to gain a competitive advantage for your brands and the entire organisation?

Understanding Client Needs: Analysing client expectations and industry trends to tailor agency services for optimal satisfaction and competitive advantage
Differentiating Brand Value: Highlighting unique selling propositions and success stories to showcase why the agency is the preferred choice for clients
Enhancing Service Excellence: Investing in talent development and innovative solutions to consistently deliver superior results and exceed client expectations

Day 2 | 4th December

11:35 AM FIRESIDE CHAT: Unlocking cumulative gains: How can you collaborate with your business and suppliers to shift from merely driving cost savings to adding value to the top line?

Aligning Strategic Objectives: Collaborating with your business and suppliers to align goals for mutual growth and value creation
Exploring Innovative Partnerships: Developing joint ventures and innovations with suppliers for new revenue and market competitiveness
Implementing Performance-Based Contracts: Establishing contracts that incentivize value creation alongside cost savings

Check out the incredible speaker line-up to see who will be joining Arnaud.

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