Annamaria Füzy

Annamaria has been working in the alcoholic beverage industry for 12 years, with a short detour in Innovation Marketing, she has been responsible for POCM, Commercial Capex, Experiential agencies, Talent & celebrities, Sponsorships, Entertainment and Market Research categories globally. She is passionate about Sustainability, exploring the best way to implement Human Rights/ DE&I initiatives into the Marketing space. She has introduced an Operational Excellence programme, which resulted in a sponsorships ROI increase of 77%, while achieving 17% efficiencies globally.