András Mohos

Senior Global Director, Marketing and Sales Procurement Carlsberg

Day 1 | 2nd December

4:30 PM OXFORD STYLE DEBATE: – AI will make traditional agency remuneration models obsolete - FOR & AGAINST

Join a lively, head-to-head debate as industry leaders argue for and against the motion that AI will disrupt and eventually eliminate traditional agency compensation models.

FOR: As AI automates delivery and output becomes more measurable, time-based compensation no longer reflects value. Outcome-based models the only transparent, scalable and performance-aligned path forward.

Andras Mohos, Senior Global Director, Marketing and Sales, Carlsberg

AGAINST: Creative and strategic work rely on human insight, so time-based pay still reflects value. Flexible compensation models that blend time and output remain the fairest, most balanced way forward.

Daniel Ebert, Head of Global Procurement Marketing Activation and Intelligence, Beiersdorf

Day 2 | 3rd December

1:50 PM KEYNOTE SOAPBOX: How to implement actionable strategies that attract top-tier talent in marketing procurement and build an environment that fosters long-term retention?

5 mins ‘soapbox’ intro – 15 mins interactive discussion in roundtables

Check out the incredible speaker line-up to see who will be joining András.

Download The Latest Agenda