Alberto Menen

Head of Marketing and Content Procurement Ladbrokes Coral

With the integration of the Ladbrokes, Coral and Gala brands into the GVC portfolio this year it has created one of the largest industry players in the world. This brought its own challenges for Alberto as with any standard M&A including stakeholders spread across the group, different data sources and multiple locations. Over the coming months the goal will be to identify the synergies throughout the group and to ensure they keep optimising and innovating their core strategic categories.