ProcureCon Marketing Connect 2026 | Marketing Procurement Event

The Invitation-Only Forum for Europe’s Most Senior Marketing Procurement Leaders

Balancing Cost, Creativity & Control

Join Europe’s leading marketing procurement executives for two days of benchmarking, strategic discussion and curated networking focused on improving visibility, governance, efficiency and ROI across modern marketing investment. Throw yourself into interactive sessions, peer-led discussions and private business meetings to solve your biggest marketing procurement challenges.

2026 Speakers Include:

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Built for practitioners, by practitioners. Participate in candid discussions from innovators sharing real strategies that drive sourcing success.

Jasmine Wang

Senior Director, Global Marketing Category Leader – Indirect Procurement Philips

Serap Ozcan

Regional Head of Marketing Procurement Asahi Europe & International

Pascal Ducheix

Global Category Director – Marketing & Digital Wella Company

Fernando Perera

Global Media Procurement Director Haleon

Ismail Soomro

Global Marketing Procurement Lead Tesco

Anna Fedotova

Global Category Manager – Sales & Marketing Husqvarna Group

Claudia Berzoini

Global Procurement Leader IKEA

Caitlin Beattie

Marketing & Digital Sourcing Buyer L'Oreal

Twilight Networking - 1 December

Christmas Lights Trail

Enjoy a festive Christmas Lights Trail with a warm drink in hand.

Dinner

Head inside for a cosy sit-down dinner and enjoy a relaxed evening with fellow attendees.

Wrap Up Warm

Don't forget to dress for the festive winter weather.

YOU SOURCE FOR

Insights
Networking
Inspiration
Connections
Knowledge
Solutions
ProcureCon
Insights
Networking
Inspiration

This Year’s Focus

Interactive AI Benchmarking Sessions:

Hands-on benchmarking sessions exploring how AI is transforming real-world marketing procurement strategies, workflows and decision-making.

This Year’s Focus

Peer-Led Agency & MarTech Discussions:

Exclusive collaborative discussions focused on agency ecosystems, governance models and MarTech optimisation best practices.

This Year’s Focus

Beers & Bubbles Roundtables:

Informal networking roundtables covering key topics including AI, influencer marketing, supplier management and spend visibility.

This Year’s Focus

Who Wants to Be a Marketing Procurement Millionaire?

A fast-paced interactive trivia experience testing your knowledge of agencies, media, MarTech, procurement trends, supplier models, AI, marketing operations and industry benchmarks.

Advisory Board

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The invaluable insights of our advisory board help shape our agenda, ensuring we address the most relevant and impactful topics for the community.

Brioney Moore

Global Senior Commercial Demand Director Mars

Paula O’Reilly

Former Global Category Senior leader, Marketing Procurement BP

Craig Butler

European Procurement: Customer Marketing Category Diageo

Philipp Schuster

Agency and Marketing Partnerships Director Bayer

Tina Fegent

Director Tina Fegent

Nick Louisson

Director of Agency Services ISBA

Marco Dogliani

Global Head of Marketing Procurement Beiersdorf

Laura Forcetti

Director, Asia Pacific WFA

Marion Villette

Global Marketing Procurement Head Bayer

Feray Elmas

Global Procurement Leader Nike

Izzy Safdar

Global Procurement Head - Marketing, Corporate Real Estate Services and Banking Ops Barclays

Dunja Zivanovich

Senior Global Marketing Procurement Lead Delivery Hero

Agenda At A Glance

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AI, Automation & Spend Visibility

Harnessing AI, analytics and automation to improve transparency, governance and decision-making across marketing investment

Agency Ecosystems & Supplier Transformation

Reducing fragmentation and redesigning agency, production and supplier models to improve efficiency and accountability

Optimising MarTech & Marketing Operations

Simplifying complex MarTech stacks to improve integration and maximisre ROI across marketing operations

Measuring Marketing Performance

Aligning procurement, marketing and analytics teams to drive smarter investment decisions and measurable business value

Governance, Risk & Commercial Models

Building governance frameworks and commercial models that balance agility, compliance and accountability

Procurement as a Strategic Growth Driver

Transforming procurement from cost controller to strategic partner to influence business growth and marketing effectiveness

“ProcureConMarketing Connect is a hub that brings together a wealth of knowledge and experience under one roof. I always come away with fresh ideas sparked through lively debates and coffee chats with peers.”

Alison Aylward

Senior Marketing Procurement Manager, Sage

"A well-organized event with insightful presentations and honest discussions around marketing procurement. Excellent peer connection!”

Anna Fedotova

Global Category Manager Marketing, Husqvarna Group

“Great agenda that had content presented in various formats, this was a really engaging and valuable event.”

Rob Turner

CPO, Deliveroo

“Being able to meet and talk to so many experts - from brands,agenciesand intermediaries - is invaluable for me. It broadens my thinking, introduces new concepts and ways of working, and widens my network, all of which make me a better marketing procurement professional.”

Samantha Royston

Senior Manager, Commercial Procurement, Burberry

“ProcureconMarketing Connect delivers thought leadership with a great balance of sponsor and industry peer content. It presents a great networking opportunity as delegates areall ofsimilar seniority and role scope.”

Tom Stear

Senior Global Procurement Leader- Media, Kimberly-Clark Corporation

Eligibility Criteria

Attendees are senior marketing procurement executives, selected based on their leadership roles to foster meaningful peer-to-peer interaction. Attendance is complimentary; however, invitations are extended only to qualified executives who meet the event criteria.

Factors considered include:

Holding a C-level, VP, Director, or Head of level position in marketing procurement
Currently working for a brand or advertiser organisation
Organisation has a minimum annual marketing/advertising spend of £50m
Personally responsible for a minimum £10m marketing procurement budget

Request Invitation