ProcureCon Marketing Connect 2026 | Marketing Procurement Event

Balancing Cost, Creativity & Control

Join Europe’s leading marketing procurement executives for two days of benchmarking, strategic discussion and curated networking focused on improving visibility, governance, efficiency and ROI across modern marketing investment. Throw yourself into interactive sessions, peer-led discussions and private business meetings to solve your biggest marketing procurement challenges.

2026 Speakers Include:

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Built for practitioners, by practitioners. Participate in candid discussions from innovators sharing real strategies that drive sourcing success.

Vishes Vijay

Senior Manager – Global Media Procurement Haleon

Serap Ozcan

Regional Head of Marketing Procurement Asahi Europe & International

Pascal Ducheix

Global Category Director – Marketing & Digital Wella Company

Nendra van Wielink-Mohamed

Global Media Lead, Operations & Transformation Decathlon

Laura D'Ambra

Global Head Indirect Procurement Angelini Pharma

Anna Fedotova

Global Category Manager – Sales & Marketing Husqvarna Group

Claudia Berzoini

Global Procurement Leader IKEA

Caitlin Beattie

Marketing & Digital Sourcing Buyer L'Oreal

YOUR SOURCE FOR

Insights
Networking
Connections
Knowledge
Inspiration
Solutions

This Year’s Focus

OXFORD STYLE DEBATE:

Interactive AI benchmarking sessions focused on real-world marketing procurement applications

This Year’s Focus

OXFORD STYLE DEBATE:

Should outcome-based pricing replace traditional commercial models?

This Year’s Focus

DRILL DOWN ROUNDTABLES:

Exclusive peer-led discussions on agency ecosystems, governance and MarTech optimisation

This Year’s Focus

BEER & BUBBLES ROUNDTABLES:

Covering AI, influencer marketing, supplier management and spend visibility

This Year’s Focus

Who Wants to Be a Marketing Procurement Millionaire?:

a fast-paced interactive trivia session testing your knowledge of agencies, media, MarTech, procurement trends, supplier models, AI, marketing operations and industry benchmarks.

Advisory Board

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The invaluable insights of our advisory board help shape our agenda, ensuring we address the most relevant and impactful topics for the community.

Brioney Moore

Global Category Lead – Marketing Agencies Reckitt

Paula O’Reilly

Global Category Senior leader, Marketing Procurement BP

Craig Butler

European Procurement: Customer Marketing Category Diageo

Philipp Schuster

Agency and Marketing Partnerships Director Bayer

Tina Fegent

Director Tina Fegent

Nick Louisson

Director of Agency Services ISBA

Marco Dogliani

Global Head of Marketing Procurement Beiersdorf

Laura Forcetti

Director, Asia Pacific WFA

Izzy Safdar

Global Procurement Head - Marketing, Corporate Real Estate Services and Banking Ops Barclays

Agenda At A Glance

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AI, Automation & Spend Visibility

Harnessing AI, analytics and automation to improve transparency, governance and decision-making across marketing investment

Agency Ecosystems & Supplier Transformation

Reducing fragmentation and redesigning agency, production and supplier models to improve efficiency and accountability

Optimising MarTech & Marketing Operations

Simplifying complex MarTech stacks to improve integration and maximisre ROI across marketing operations

Measuring Marketing Performance

Aligning procurement, marketing and analytics teams to drive smarter investment decisions and measurable business value

Governance, Risk & Commercial Models

Building governance frameworks and commercial models that balance agility, compliance and accountability

Procurement as a Strategic Growth Driver

Transforming procurement from cost controller to strategic partner to influence business growth and marketing effectiveness

“ProcureConMarketing Connect is a hub that brings together a wealth of knowledge and experience under one roof. I always come away with fresh ideas sparked through lively debates and coffee chats with peers.”

Alison Aylward

Senior Marketing Procurement Manager, Sage

"A well-organized event with insightful presentations and honest discussions around marketing procurement. Excellent peer connection!”

Anna Fedotova

Global category manager Marketing, Husqvarna group

“Great agenda that had content presented in various formats, this was a really engaging and valuable event.”

Rob Turner

CPO, Delivero

“Being able to meet and talk to so many experts - from brands,agenciesand intermediaries - is invaluable for me. It broadens my thinking, introduces new concepts and ways of working, and widens my network, all of which make me a better marketing procurement professional.”

Samantha Royston

Senior Manager, Commercial Procurement, Burberry

“ProcureconMarketing Connect delivers thought leadership with a great balance of sponsor and industry peer content. It presents a great networking opportunity as delegates areall ofsimilar seniority and role scope.”

Tom Stear

Senior Global Procurement Leader- Media, Kimberly-Clark Corporation

Eligibility Criteria

Attendees are senior marketing procurement executives, selected based on their leadership roles to foster meaningful peer-to-peer interaction. Attendance is complimentary; however, invitations are extended only to qualified executives who meet the event criteria.

Factors considered include:

Holding a C-level, VP, Director, or Head of level position in marketing procurement
Currently working for a brand or advertiser organisation
Organisation has a minimum annual marketing/advertising spend of £50m
Personally responsible for a minimum £10m marketing procurement budget

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